She has coached thousands of leaders across a range of industries, including resources, banking, finance, engineering, retail and sales as well as not-for-profit and community associations. What is a Speaker One Sheet? From your website to your social media profiles, each piece in your marketing strategy plays a role in gaining attention for you and your brand. EPISODE RESOURCES. Don’t know what a speaker one sheet is or what to include? This is a simple document that can be given to those who would book you to speak at an event. Conclude with testimonials from noteworthy clients. Depending on whether you’re using one side of the page or both sides, one of these options may be more appropriate. Don’t make it difficult for them by having your talk topics and other essential information buried deep on your website. Avid listener Hector asked the question that is the focus of this show: he wants to know what a speaker one sheet is and if he needs one. Knowing this, if you’re unsure if yours is up to date or if you don’t have one at all, this is the blog for you. However, your one sheet, because of it’s short length and design, is still essential for a virtual business. It sounds cheesy, but mentioning the tangible and intangible ways your audiences benefit are equally imports. You may use one photo on the sheet but at the very least, a good headshot will stand out in the top third of the page. Helping thought-leaders build better businesses through technology, strategy, and community. Save my name, email, and website in this browser for the next time I comment. That PDF, known as a speaker one sheet, makes it easy for event planners and committees to access what they need to add you to their list of potential speakers. Today, a large percentage of these efforts in conducted entirely online. With a speaker one sheet you can easily hand it out at events, or attach a digital version to an email to key stakeholders. Sometimes called One-Sheet, EPK (Electronic Press Kit) or simply Press Kit. All in all, whether you’re a new speaker or an expert on stage, a well-designed speaker one sheet can be a game-changer. Many speaker one-sheets are multiple pages. Although you can list them out, as seen on a resume, it’s also generally recommended to include a short biography explaining your background. One sheets are versatile: you can creatively distribute them online or offline; make it a page on your website, or make a pdf that gets distributed or linked to from a page on your site. Your one-sheet design is a reflection of you and your business. 3. Outlining an increase in productivity or income for past clients you worked with is an easy way to demonstrate your positive impact. The first thing organizers notice is your headshot. You can include comments, evaluations or quotes from others. One of our close friends at SpeakerFlow, Dawwna St. Louis, is a perfect example of this. Your Speaker One Sheet is your ultimate piece of marketing collateral to help promote your brand and allow others to see what you have to offer at a glance. Depending on who you talk to, there are countless tips and tricks for a perfect one sheet. Click below for a free checklist of these six speaker one sheet tips and tricks as well as three free examples! © 2020 All rights reserved | Sitemap | Privacy Policy | Website Terms of Service | Terms of Use | SF University Terms of Service | SpeakerFlow CRM Terms of Service, Hey there! Click here for Google images. Explaining the ways in which you leave audiences feeling happier and more motivated is just as important as the good work they do because of it. What is a Speaker Sheet and what's it for? You may have several speaking topics and it is best not to overcrowd the sheet. Or what I have done with mine is to provide a click here for more option to take the reader to the full description of the talk. For example, if you speak about female empowerment in corporate offices, you could highlight this through testimonials (we’ll talk about those in a bit). It’s also useful in that it mentions “Empowering”. The beauty of having the information in a PDF format is that you can include hyperlinks that will direct people to find out more, for example, links to websites, video of you speaking, and social media. Executive Speaker Coaching – if you have an upcoming guest speaking opportunity, funding pitch, conference talk or you want to be an outstanding speaker, we can work together on your technique. According to leading public speaking expert, Nick Morgan a speaker one sheet is a useful evaluation tool. #5 Speaker Credibility. Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. Below are a few of the questions and topics we’ll tackle to get your speaker one sheet picture perfect. If using multiple images you may like to include an action shot of you speaking on stage, or images of any books you have authored. Below is the front page. You can hire a designer, or if you have a flair for layout and time to create (I create mine with Canva) then do your own. It’s also important to include happy testimonials from any noteworthy clients. That way, you can spend more time showing event planners why you’re awesome and less time having to explain it. Many speakers also opt for a call-to-action in large text, too, such as “Call 1-800-588-2300 to book John for your next event!” This can be helpful, as it saves the event planner the time of deciding whether they should email or call you. Some people may not take the extra action to visit your website, and you don’t want to lose that business. A minimum of three sessions is recommended 1:1 in person or virtually via Zoom. Creating your Speaker One-Sheet pulls your speaker strategy together all in one place. In part, you can answer this through testimonials (I promise I’m going to talk about those next). . If you are new to speaking, create a simple one-page Speaker One Sheet. Do you work primarily in education or corporate settings? This includes digital materials, such as consulting or online training, or print materials, like books. This includes awards in higher education, speaking certifications, or honors within your focus industry. On her speaker one sheet, adding one of these testimonials directly shows how killer her performance was. When done well, a speaker one sheet can be an easy, simple way to close a sale without being pushy. Whether you’re an aspiring professional speaker or a seasoned pro, a speaker sheet is a must have marketing tool. Just like looking at reviews when you try a new product, event planners want to hear from your clients. The first essential element for a good speaker one sheet is your credentials. Because your one sheet is so concise, many speakers struggle to create one with which they are truly confident. Here’s Why. Maybe you’ve had the idea of creating a One Sheet for some time but hit some obstacles like: This site uses different types of cookies. If you’re just getting started in professional speaking, one of the most important pieces of marketing collateral you will need is a speaker sheet. Jayne Latz: Corporate and classy one sheet design for speaker Jayne Latz Lee Tkachuk: You can feel the energy captured in this speaker one sheet design John Terhune: visual branding is essential in your one sheet design, as displayed here on John's speaker one sheet Ryan Gilliam: Below we have a great example of having a custom created one sheet template. The questions are endless and the scenarios are vast. Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies. Meeting planners and event organizers use them to determine who will speak at their events. A speaker sheet can be printed on paper: one side or both. To see more, go to our speaker one-sheet portfolio page. We'll assume you're okay with this, but if not, no hard feelings - simply, opt-out below. Read More, Hit Your Revenue Goals Every Year With Our FREE Speaker Revenue Calculator. Usually a PDF document that you will often email to clients or prospective clients basically encompasses everything about you in those single or double sided piece of paper. That said, one piece of speaking collateral that spans the divide between print and digital is your speaker one sheet. Like a resume, it should highlight your strengths and showcase your connections within the industry. Example: The Speaker One Sheet Template will be used to market a particular speaker to the panel and sponsors who will be organizing a speaking conference. Explain how your clients will benefit from hiring you. These include “How would you describe your area of expertise?,” “Who do you work with and give presentations to?,” and “What are the benefits of hiring you?” Although there are several others, the main idea is to demonstrate why you are worth hiring in a concise and visually attractive way. Additionally, if you have any digital badges for your awards, be sure to include those, too. That’s why, in this quick guide, we’re going to break down the key elements to a stellar speaker one sheet. Speaker Sheet (aka Speaker One Sheet) PURPOSE: To deliver information about a person’s speaking abilities and the value delivered to the audience in an effort to get booked for speaking engagements. You may unsubscribe from these communications at any time. 4. Thankfully, with your speaker one sheet, you can showcase your clients that are. What about their work or personal life will be improved after working with you? In light of this, mentioning these in a quick bulleted list is a quick way to hook their attention without taking up too much space in your speaker one sheet design. Now, as the speaking industry joins the wave of businesses entering the digital world, many speakers no longer see the need for a printed speaker one sheet. You may even include your speaker introduction and preferences for AV equipment. On the other hand, if they only have a minute to check out your one sheet, images of your awards allow them to see your value at a glance. Include samples of what others said about your talks. Thank you for joining us on episode 44 of The Speaker Lab, so glad you're here! Depending on the audience, you will need to incorporate the right details. It is not intended to include every detail, but enough for the selection committee or decision maker to place your sheet in the ‘maybe’ pile, and call or email to have a conversation with you. It’s an evaluation of the program itself, including the planning process. from The Speaker Lab on Podchaser, aired Saturday, 16th April 2016. Heads up - we use cookies to serve you the most relevant information on our website. You will see the results after one session. If you wish to take advantage of a complimentary session in order to chat about how you can become an exceptional and successful speaker with a stand-out brand, then use this link to book a time to chat. However, they all have six elements in common, all of which answer those questions we mentioned above. Speaker Cheat Sheet Subscribe The important thing is to make sure that (a) your one sheet defines your target audience and (b) it’s clearly visible. The companion document to the speaker one sheet is the PR kit. Dr. Marcia Ledford, Esq. Lisa is a certified speaker coach, TEDx speaker coach, four times author, NLP practitioner, graphic recorder and visual storyteller, and improvisational actor. If your speaker one sheet is a single side of the page, make sure your email address, phone number, and website is easily visible. Any and all information you think will help with the campaign will help. 10 Motivational Speech Examples To Inspire You Today, 7 Tips for Choosing The Right Speakers Association. 044. So if you haven’t heard of a speaker one sheet, this is a single or double sided document. Alternatively, if you offer additional services, you could offer these as a bonus. Reserve your spot for Speaker Lab Live! From your website to your social media profiles, each piece in your marketing strategy… After all, not every speaker gets a gig with one of the largest tech companies in the world. Lastly, make sure your contact information and headshot are included. You may include their title and company they work at. The PR kit has more detail about your speaking topics, a link to your bio, and photos that can be used for marketing. Your Speaker One Sheet is your ultimate piece of marketing collateral to help promote your brand and allow others to see what you have to offer at a glance. As a motivational speaker and entrepreneur, Dawwna spoke, in the past, for Microsoft and received raving reviews. In addition to add-on print or digital materials after the event, how will you provide value during the event? Your email address will not be published. It’s not a book. Here are a few of the one-sheets our team has created. If you’re emailing an event planner, for example, your one sheet is an easy way for them to see everything they need to know in a single glance. Have your contact information and headshot clearly visible. Nowadays, a speaker one sheet is first an exercise in strategic thinking (so you get the right things in it) and then creative distribution so the right people see it. Ensure your contact information is clear and easy to find and consider the use of hyperlinks to take people directly to your email or website. The After Action Report provides more information than a speaker session evaluation. Marketing cookies are used to track visitors across websites. This is especially true for big-name clients in your focus industry. Initially, we mentioned this because it clarifies that women in corporate roles are your primary audience. The most common is focused on revenue. As explained by Professional Speaker and Coach, Brian Thomas, "A speaker sheet is a PDF document that is extremely valuable in providing a potential client a quick snapshot of your mission, your brand, and your message." Ep. Often times, you are at an event or you’re out-and-about and just happen to meet someone who asks … A speaker one sheet is a downloadable PDF that you can find on your website. 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