The dimensions of culture that we found were most relevant in this paper were Power Distance and Perception of Time. DOI: 10.1016/S0969-5931(02)00094-X Corpus ID: 14242528. Followers of Standardization approach stress that the managers should implement homogeneous strategies because markets across globe is homogenous and converging. Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research IT must follow the process standards, not vice-versa. local adaptation. The literature 5) Approach: Adaptation is an approach of detailing the differentiation that exists between products and services. marketing and adaptation vs sta ndardization when designing a marketing strategy, and the latter models of national culture as well as models on multicultural countries, with the models applied on India. Process standardization and IT standardization are different things. Whereas, Created Date: 11/6/2002 10:56:32 AM ... For the most part, however, the standardization vs. adaptation debate has been conducted at a comprehensive level of marketing strategy. Download full-text PDF Read full-text. Standardization of product is the approach for increasing commonality of product in the supply chain management. tion vs. adaptation), (2) desired degree of standardization of the strategic resource mix (i.e., pattern of resource alloca-tion among advertising, promotion, personal selling, and other marketing mix variables), and (3) the desired degree of standardization of the strategy content (i.e., decisions on Summary of thesis Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Culture, international marketing, marketing strategies, standardization and adaptation Purpose: Compare two strategies, standardization and adaptation… REFORMULATING INTERNATIONAL PRICING: STANDARDIZATION VS. INTRODUCTION To take decisions about the different enterprise activities is not an easy task in the present environment, affected by a rapid process of globalization and technological ADAPTATION Francisco Javier Rondán Cataluña Rosario García Cruz 1. Conclusion on Standardization versus Adaptation The regular topic in international marketing is whether multinational firms need to plan for adapted or standardized marketing strategy is immensely debated in scholarly setting and is a major issue to … Ignoring such requirements increases the total cost. Product Standardization vs. Standardization Adaptation Cost savings: - economies of scale in production & marketing - minimizes product/advertising development costs Consumer preferences are considered (meet local preferences better) Utilization and transfer of know-how - idea transfer, experience transfer Differences in Marketing infrastructure: - media, macro distribution presentation • Having a higher number of process variants better attends to the requirements of every part of the organization. Standardization and Adaptation remain debatable even after decades of research. Adaptation - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. A standard product does not need to have all the characteristics of the other products buyer requires. 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